Environmental Impact



Because sustainability is our goal, Wonderlands’ environmentally friendly products are developed with the highest standard of care. Behind the materials and fabrics we use, the manufacturing processes we apply, and the packaging ideas we develop, there is always a well thought process.

We minimize our impact on Mother Earth!


Vegan Fashion & Animal Protection

"All around the world, hundreds of thousands of people care deeply about animals and are doing everything they can to end cruelty and abuse" (Peta - People for the Ethical Treatment of Animals - Foundation).
petaapprovedveganlogo.jpg   In August 2015, all Wonderlands products were certified by Peta for being totally free from animal substances. This certification made Wonderlands the World's first male underwear brand to carry the PETA-Approved Vegan label. The certification is valid until June 2021, before Peta changing the certification program. Wonderlands will no longer join the certification.
animalfair-partner-240x160.png   Wonderlands is also a partner of the Austrian Organisation animal.fair since July 2016. They see our brand as "sexy, sustainable, fair and transparent". Find out more >

Our Materials and Packaging



   Recycled fabric

Totally environmentally friendly fabric produced with dyed yarns. Made out of 75% dyed shredded cotton (discarded by garment factories) and 25% polyester (from recycled PET bottles). Resistant polyester fibers are combined with recycled coloured cotton offering resistance and softness. The fabric is treated with ecological agents and biodegradable raw materials. 

cotton.jpg    Organic Cotton

Our organic cotton is produced and certified according to organic and agriculture standards. The fabric receives chemical free agents for colouring while water treatment processes are in place. We use 100% organic cotton for boxer shorts and a combination of 96% organic cotton and 4% elasthan (Cotton Fit) for trunks and briefs. 




package-min.jpg    Packaging

At Wonderlands we care so much for the environment that, instead of creating a packaging that would eventually become waste, we developed one that is able to grow into a living thing. That’s right! Our packaging is made out of 100% recycled paper and contains seeds of rucula (rocket salad). This innovative and handcrafted packaging solution can be planted and will grow into rucula salad in approximately 2 months. In a way, our packaging also contributes to your health!